Which of the Following Statements Is True of the Use

question 90

Multiple Choice

Which of the following statements is true of the use of advertising and sales promotion in international markets?

• A)Advertising can often be done on a global basis, while sales promotion must be adapted to local markets.
• B)Sales promotion as a localized strategy is applicable only for small firms that cannot create economies of scale.
• C)Advertising and sales promotion can be done either locally or globally with equal effectiveness.
• D)Sales promotion is most effective when done on a global basis.
• E)Advertising is subject to varying regulations in foreign markets, unlike sales promotion.

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Definitions:

Learned Industriousness

A psychological theory that suggests work ethic and perseverance can be developed through reinforcement of effortful behavior.

Adaptive Performance

Reflects how individuals adjust to and perform effectively in changing work environments or situations.

Achievement Motivation Research

Investigates the drive or motivation individuals have to attain success and excellence in their endeavors, focusing on the psychological and sociocultural factors that influence achievement.

Different Definitions

The existence of multiple meanings for a word or term, often depending on context or disciplinary perspective.