Which of the Following Is One of the Nine Principles

question 52

Multiple Choice

Which of the following is one of the nine principles of Positioning Advertising Copy Testing (PACT) ?

• A)Require agreement about how the results will be used in advance of each specific test.
• B)Adhere to the consideration that an advertising stimulus should be exposed only once.
• C)Provide controls to increase the biasing effects of an exposure context.
• D)Use a convenience sample.
• E)Provide a single unique measurement to adequately assess an ad's performancE.One of the nine principles of good copy testing is to require agreement about how the results will be used in advance of each specific test.

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Definitions:

Vendor

A person or company offering something for sale, especially a trader in the goods or services sector.

Purchaser

An individual or entity that buys goods or services.

Prorated Refund

A return of a portion of a payment, calculated based on the proportion of a service or good that was not used or was unusable.

Weekly Issues

Publications or problems that arise on a weekly basis, often used in the context of magazines or continuous challenges.