The Primary Metric Used in On-Air Testing Method of Pretesting

question 39

Multiple Choice

The primary metric used in on-air testing method of pretesting finished broadcast ads is:

• A)focus group results.
• B)portfolio analysis.
• C)recall.
• D)reaction.
• E)jury results.

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Definitions:

Experimentation

The act of conducting tests or trials to explore hypotheses or understand the effects of variables in a controlled setting.

Continuous Learning

The ongoing pursuit of knowledge to improve skills and competencies, both personally and professionally.

Improvements

Enhancements or upgrades in processes, products, or services that increase efficiency, effectiveness, or satisfaction.

Ethical Behavior

Conducting oneself according to accepted moral principles and standards of right and wrong, especially within a professional context.