Purchase, Intent, and Frequency-Of-Purchase Criteria Are a Part of _____

question 20

Multiple Choice

Purchase, intent, and frequency-of-purchase criteria are a part of _____ used in posttesting of broadcast commercials.

• A)tracking studies
• B)persuasive measures
• C)alpha activity
• D)beta activity
• E)portfolio analysis

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Definitions:

Global PR

The practice of managing and disseminating information from an organization to the public on a worldwide scale.

Digital Versions

Electronic forms of documents, books, articles, or any other content that traditionally might be available in print or physical format.

Global PR Professionals

Public relations specialists who work on a worldwide scale to enhance and manage the reputation of organizations, individuals, or brands across different countries.

CSR Efforts

Corporate Social Responsibility efforts are initiatives taken by companies to operate in an economic, social, and environmentally sustainable manner.