Concept Testing Is a Method of Pretesting Finished Ads

question 45

True/False

Concept testing is a method of pretesting finished ads.

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Definitions:

Disjunctive Syllogism

A form of reasoning wherein from two statements, one necessarily follows as a conclusion if the other is ruled out.

Unstated Premise

An implicit assumption or premise that is not explicitly mentioned but is required for an argument to hold.

Disjunctive Premise

A type of logical statement that presents two or more options in such a way that if one is true, the others must be false.

Negative Proposition

A statement or assertion that denies something, especially a predicate of a subject.