In a Field Test, a Firm

question 36

Multiple Choice

In a field test, a firm:

• A)makes a final assessment of an ad before committing any money to media.
• B)takes into account the effects of repetition and program content.
• C)does not conduct tests with the realism of noise, distractions, and the comforts of home.
• D)obtains quick and inexpensive feedback about an ad's impact.
• E)sacrifices realism in order to gain more control.

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Definitions:

Social Services

Public services provided by a government, NGOs, or other organizations to help improve welfare and living conditions.

Freedmen's Bank

Originally known as the Freedman's Saving and Trust Company, this was a private corporation chartered by the U.S. government to encourage and guide the economic development of newly freed African Americans after the Civil War.

Panic of 1873

A financial crisis that triggered a severe international economic depression in both Europe and the United States, lasting from 1873 to 1879.

Gender and Race

Intersecting social categories that affect individuals' experiences and opportunities, often studied in the context of discrimination, inequality, and social justice.