The _____ Is a Technique Used to Evaluate the Probable

question 65

Multiple Choice

The _____ is a technique used to evaluate the probable success of an ad by groups of individuals. The individuals are asked to rate a selection of layouts or copy versions presented in paste-ups on separate sheets.

• A)tracking study
• B)day-after recall method
• C)comprehension and recognition test
• D)consumer jury
• E)split-run test

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Definitions:

Profit

The right to go onto someone’s land and take part of the land or a product of it away from the land.

S Corporation

A special designation granted by the IRS to small businesses that allows them to pass corporate income, credits, and deductions through to shareholders, avoiding double taxation.

Taxed

Subjected to a financial charge or levy by a governmental organization in order to fund various public expenditures.

Partnership

A business arrangement recognized by law involving two or more partners who collectively oversee the business and divide its profits.