One of the Flaws Associated with the Consumer Jury Method

question 77

Multiple Choice

One of the flaws associated with the consumer jury method of pretesting an ad is:

• A)the high cost of making the required changes.
• B)the potential for ad erosion.
• C)the potential for the halo effect.
• D)the groupthink phenomenon.
• E)the lack of control by researchers.

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Definitions:

Gene

A unit of heredity that is transferred from a parent to offspring and is held to determine some characteristic of the offspring.

Determines

establishes or affects the outcome or nature of something, often implying causation or influence.

LinkedIn Accounts

Profiles on LinkedIn, a business-oriented social networking service, where individuals can showcase their professional background, skills, and network with others.

Portraits

Artistic representations or photographs of people, capturing their likeness and often expressing their personality or mood.