One Way to Determine the Validity of the Portfolio Method

question 93

Multiple Choice

One way to determine the validity of the portfolio method is to:

• A)compare the psychological measures used in print and broadcast methods.
• B)ask consumer juries to rate a selection of layouts presented in pasteups on separate sheets.
• C)correlate its results with readership scores once an ad is placed in a field.
• D)use the order of merit or paired comparison methods.
• E)use the Flesch formula to assess readability of an copy.

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Definitions:

One Plan

Can refer to a unified approach or strategy designed to achieve a particular goal or set of objectives, emphasizing coherence and coordination.

Complete Employee Network

A comprehensive system within an organization that connects all employees to each other for communication, collaboration, and information sharing.

Employee-related Communication

The exchange of information and messages related to the workplace between employees and management.

Vertically

Pertaining to a direction or alignment that goes straight up and down, often used to describe hierarchical structures within organizations.