One Method of Testing How Consumers Relate to an Ad

question 96

Multiple Choice

One method of testing how consumers relate to an ad and process the information it contains is to measure _____, the degree of brain activation that occurs when they look at the ad.

• A)electrodermal response
• B)cerebral response
• C)beta activity
• D)alpha activity
• E)pupillometrics

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Definitions:

Descriptive

Pertaining to the act of describing or providing an account of something without expressing a judgment or assigning value.

Prescriptive

Providing recommendations or rules on what should be done in specific situations, often based on theories or research findings.

Spears's Characteristics

Refers to the core traits and behaviors identified by Larry C. Spears that are essential to servant leadership, highlighting qualities like empathy, awareness, and commitment to the growth of people.

Sympathy

Feelings of pity or sorrow for someone else’s misfortune, often with a desire to offer comfort or help.