Which of the Following Is True of Test Marketing

question 63

Multiple Choice

Which of the following is true of test marketing?

• A)It is used to test advertising effects in specific target areas.
• B)The disadvantage of test marketing of ads is its unrealism.
• C)A high degree of control cannot be obtained through test marketing.
• D)The effectiveness is measured while the ads are being run.
• E)It favors unemotional appeals because respondents are asked to verbalize the messagE.Many companies conduct tests designed to measure their advertising effects in specific test markets before releasing them nationally.The markets chosen are representative of the target market.A variety of factors may be tested, including reactions to the ads, the effects of various budget sizes, or special offers.The ads run in finished form in the media where they might normally appear, and effectiveness is measured after the ads run.

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U.S. Citizen

A person who has acquired the legal status of citizenship in the United States, either by birth within its territory or through naturalization.

Skill-Based Pay

A compensation system that bases employee wages on their skills or knowledge, rather than their job title or position.

Advantages

The conditions or factors that put someone or something in a favorable or superior position compared to others.

Disadvantages

Refers to the negative aspects, drawbacks, or cons that are associated with a decision, situation, or policy.