Which of the Following Is Used to Measure the Effectiveness

question 35

Multiple Choice

Which of the following is used to measure the effectiveness of corporate advertising?

• A)Regression analysis
• B)Focus group research
• C)Boolean analysis
• D)BCG matrix
• E)Cumulative frequency analysis

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Definitions:

Social Class

Categorization of individuals or groups based on economic, cultural, or social status affecting their opportunities and lifestyle.

Occupation

A person's regular employment or profession which occupies their time and may define a part of their social identity.

Marital Status

A legally defined status that indicates whether an individual is unmarried, married, divorced, widowed, or separated.

Education

The systematic process of facilitating learning, or the acquisition of knowledge, skills, values, beliefs, and habits.