The New Role of Public Relations Is Characterized Primarily By

question 19

Multiple Choice

The new role of public relations is characterized primarily by:

• A)a less communication-oriented role.
• B)a less finance-oriented role.
• C)a more sales-oriented role.
• D)a less technical role.
• E)a more marketing-oriented rolE.PR takes on a much broader (and more marketing oriented) perspective, designed to promote the organization as well as its products and/or services.

---

Definitions:

Modern Approach

The modern approach refers to contemporary methods or perspectives that are updated, innovative, or different from traditional ways.

Partially Enforceable

Refers to contracts or clauses within contracts that can be legally upheld in part, though some provisions may not be enforceable.

Enforceable

A characteristic of a legal agreement or rule that allows it to be officially imposed or compelled to be complied with.

Needy Friend

A friend who requires or demands excessive attention, support, or assistance.