The Cost of Public Relations Is

question 60

Multiple Choice

The cost of public relations is:

• A)generally not considered as a part of the marketing budget.
• B)very low in both relative and absolute terms.
• C)very high in relative terms and very low in absolute terms.
• D)very low in relative terms and very high in absolute terms.
• E)not easy to determine as it fluctuates across initiatives.

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Definitions:

Acquiring Firm

A company that purchases or merges with another company, typically to expand its operations or enter into new markets.

Subsidiary

A company that is completely or partially owned and wholly controlled by another company, known as the parent company.

Corporate Takeover

The acquisition of one company, called the target company, by another, referred to as the acquiring company, which effectively allows the acquiring company to make decisions for the target company.

Distribution

Payment made by a firm to its owners from sources other than current or accumulated earnings.