Which of the Following Is the Best Example of Corporate

question 89

Multiple Choice

Which of the following is the best example of corporate advertising?

• A)Saturn Inc.'s use of a popular actress as a spokesperson
• B)Mars and Gray promoting its concern for the environment
• C)Crest Golf's signing of pro-golfer Bryan Raymond as a spokesperson
• D)W&W conducting a contest to choose a new color for their candies
• E)Haven Funeral Home giving out free calendars to all of its clients

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Definitions:

Balance Theory

A psychological theory suggesting that individuals strive for consistency among their beliefs, attitudes, and sentiments in a triadic relationship.

Triad

In social sciences, a group or relationship that involves three entities, which can significantly differ in dynamics from dyads (two entities).

Two-Component Model

A theory or framework that divides a concept or phenomenon into two distinct parts for better understanding or analysis.

Attitude

A psychological tendency expressed by evaluating an entity with some degree of favor or disfavor.