Which of the Following Statements About Corporate Advertising Is True

question 86

Multiple Choice

Which of the following statements about corporate advertising is true?

• A)It is a cheap form of advertising.
• B)It attracts the interest of consumers.
• C)Corporate image ads are highly tangible.
• D)Corporate ads are not easy to write.
• E)It concentrates on the promotion of one specific product or servicE.Firms have been accused of engaging in corporate image advertising only to satisfy the egos of top management.This argument stems from the fact that corporate ads are not easy to write.

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Definitions:

Reinforcement

In operant conditioning, any event that strengthens or increases the likelihood of a behavior occurring again.

Punishment

A consequence applied to an individual or a group for a behavior deemed unacceptable by a given standard, intended to discourage the behavior's recurrence.

Self-efficacy

A belief in one's capabilities to organize and execute the courses of action required to manage prospective situations.

Birth Order

The theory that a person's rank by age among siblings influences their personality and behavior.