Which of the Following Is True of Event Sponsorships

question 2

Multiple Choice

Which of the following is true of event sponsorships?

• A)They are highly useful public relations tools.
• B)They are typically inexpensive.
• C)They are unsuitable for gaining affinity with target audiences.
• D)They are highly useful for completing the IMC process.
• E)They are not suitable platforms for building equity.

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Definitions:

Market Price Per Share

This is the current price at which a single share of a company's stock can be bought or sold in the market.

Return on Equity

A measure of a corporation's profitability, calculated as net income divided by shareholder's equity.

Debt-Equity Ratio

A financial metric used to evaluate a company's leverage, by calculating the division of its total debts by the equity of its investors.

Net Income

The total earnings of a company after all expenses and taxes have been deducted from revenue.