Which of the Following Is True of the Increase in Sales

question 58

Multiple Choice

Which of the following is true of the increase in sales promotion by brand managers?

• A)Brand managers tend to ignore sales promotion due to its primacy effect.
• B)Many brand managers believe that sales promotions cannot be used to defend against competition.
• C)Typically, sales promotions are not used by brand managers while introducing new products.
• D)Sales promotions are typically used by brand managers to meet quarterly goals.
• E)Sales promotions are generally a neglected part of the IMC process by most brand managers.

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Definitions:

Achievable Output Levels

The various amounts of goods and services an economy can produce when utilizing all its resources efficiently.

Fully Employed

Refers to a situation where all available labor resources are being used in the most economically efficient way, often considered an indicator of economic health.

Unattainable Points

Situations or outcomes in economic models that cannot be achieved given the current resources and technology.

Quantity Of Resources

The total amount of various inputs, including labor, capital, and natural resources, available for use in the production of goods and services.