A Major Reason for Decrease in Sales Promotion Is That

question 105

True/False

A major reason for decrease in sales promotion is that customers have become less brand loyal.

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Definitions:

Null Hypothesis

A hypothesis used in statistics that proposes no significant difference or effect between specified populations, conditions, or variables.

Type II Error

A Type II Error occurs in hypothesis testing when a false null hypothesis is not rejected, meaning a real effect or difference was missed.

Null Hypothesis

A statement used in statistics that suggests there is no significant difference or effect, serving as the default assumption to be tested.

Type I Error

The error of rejecting the null hypothesis when it is true, often referred to as a "false positive."