How Has the View of Sales Promotions Changed During the Past

question 64

Multiple Choice

How has the view of sales promotions changed during the past decades?

• A)Sales promotions are now considered an essential part of an organization's branding strategies.
• B)Sales promotion tactics are now developed before the branding strategy is determined.
• C)Sales promotions are now believed to be an ineffective tool for creating brand image.
• D)Creatives have become more sophisticated, and this sophistication has led to a decline in their dependence on sales promotion.
• E)Sales promotion techniques are increasingly being considered as "obsolete."

---

Definitions:

Dred Scott Decision

A landmark 1857 Supreme Court case that held African Americans, whether enslaved or free, could not be American citizens and therefore had no standing to sue in federal court, and that the federal government had no power to regulate slavery in the federal territories acquired after the creation of the United States.

James McCune Smith

The first African American to hold a medical degree and an influential abolitionist and author in the 19th century America.

John McLean

A prominent figure in U.S. history, often associated with his role as a justice on the Supreme Court or his contributions to American political and legal systems.

Lecompton Constitution

A proposed Kansas state constitution (1857) supporting slavery; it was ultimately rejected after much controversy.