Which of the Following Is True of the Increase in Sales

question 58

Multiple Choice

Which of the following is true of the increase in sales promotion by brand managers?

• A)Brand managers tend to ignore sales promotion due to its primacy effect.
• B)Many brand managers believe that sales promotions cannot be used to defend against competition.
• C)Typically, sales promotions are not used by brand managers while introducing new products.
• D)Sales promotions are typically used by brand managers to meet quarterly goals.
• E)Sales promotions are generally a neglected part of the IMC process by most brand managers.

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Definitions:

Economic Security

The condition of having stable income or other resources to support a standard of living now and in the foreseeable future.

Union-management Agreements

Agreements made between labor unions and employers regarding work conditions, wages, and benefits.

Cost of Living

The amount of money needed to cover basic expenses such as housing, food, taxes, and healthcare in a particular place and time.

Duration of Agreement

The period of time for which a contract or agreement is effective, usually marked by a start and end date.