Which of the Following Is True of Allocation of the Promotional

question 16

Multiple Choice

Which of the following is true of allocation of the promotional budget when a brand enters the growth stage?

• A)In this stage, promotional dollars will be used only for bait-and-switch marketing.
• B)In this stage, promotional dollars will be used only for rebate advertising.
• C)In this stage, price-offs and bonus packs must be used intermittently to induce product trial.
• D)In this stage, promotional dollars must be used primarily for advertising to stress brand differences.
• E)In this stage, advertising is primarily a reminder to keep consumers aware of the brand.