Which of the Following Is True of Allocation of the Promotional

question 101

Multiple Choice

Which of the following is true of allocation of the promotional budget when a brand enters the introductory stage?

• A)In this stage, promotional dollars will not be allocated for activities such as sampling and couponing.
• B)In this stage, a large portion of the budget will be allocated to sales promotion techniques.
• C)In this stage, promotional dollars must be used to eliminate brand differences.
• D)In this stage, all the promotional support for the brand will be removed.
• E)In this stage, promotional dollars will be used only for word-of-mouth marketing.

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Definitions:

Societal Cultures

The shared values, norms, behaviors, and artifacts that characterize different groups or societies.

Organizations

Organizations are collections of people working together to achieve a common purpose.

Corporate Rituals

Established ceremonies or actions performed in a company that symbolize its values and culture.

Unique Stories

Distinct narratives or accounts that set individuals, organizations, or events apart from others.