According to Attribution Theory, a Consumer Who Purchases a Product

question 117

Multiple Choice

According to attribution theory, a consumer who purchases a product on promotion may not repurchase it because the:

• A)purchase behavior is attributed to an external incentive.
• B)relationships between promotions and attitudes are weak.
• C)primary reinforcement is the brand, and not the promotional incentive.
• D)consumers typically possess high brand loyalty.
• E)purchase is internally motivated and unaffected by an external stimulus.

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Definitions:

Faulty Part

A defective or malfunctioning component in a machine or system.

Seal

A device or stamp used to imprint a design on a document as a form of authentication or to signify a formal agreement.

Multinational

A corporation or enterprise that operates and has facilities or other assets in at least one country other than its home country.

Free Enterprise

An economic system where private business operates in competition and largely free of state control.