_____ Is an Internet Advertising Strategy That Is Based on Advertisers

question 2

Multiple Choice

_____ is an Internet advertising strategy that is based on advertisers' targeting consumers by tracking their website surfing patterns, such as which websites they have visited and/or searches they have made.

• A)Search engine optimization
• B)Linking
• C)Rich media marketing
• D)Behavioral targeting
• E)Contextual targeting

---

Definitions:

Capturing

The act of taking control of or obtaining something through force or strategy.

Drive-Reduction

A motivational theory suggesting that behavior is an attempt to reduce drives caused by needs or stress, restoring a state of balance.

Instinct

A natural and usually unchangeable behavior pattern in animals triggered by specific signals.

Cognitive

Relating to, being, or involving conscious intellectual activity such as thinking, reasoning, or remembering.