The Internet Can Be Used as an Effective Medium by Marketers

question 96

True/False

The Internet can be used as an effective medium by marketers for stimulating trial of their products or services.

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Definitions:

Category Leader

Indicates a brand or product that dominates a specific category in terms of sales, customer preference, or market share.

Buyback Contracts

Agreements where a seller promises to repurchase the sold item in the future, often used in retail and supplier contracts for inventory management.

Continuous Replenishment Program

A supply chain strategy in which products are continuously supplied and replenished based on actual sales data, minimizing stock levels and maximizing efficiency.

Collaborative Planning

A strategy where multiple stakeholders work together to forecast demand, share information, and ensure supply chain efficiency.