Which of the Following Statements Is True of the Use

question 86

Multiple Choice

Which of the following statements is true of the use of broadcast media by the direct-marketing industry?

• A)Direct marketing in the broadcast industry does not use support advertising.
• B)The majority of direct-marketing broadcast advertising occurs through radio as opposed to TV.
• C)The use of broadcast media by the direct-marketing industry has witnessed a decline in the recent years.
• D)The two-step approach to direct marketing is common on radio particularly with local companies.
• E)When a toll-free number is included in a direct-response ad, it is called support advertising.

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Definitions:

Health Problems

Physical or mental conditions that affect an individual's well-being, ranging from minor illnesses to serious diseases.

Openness to Experience

a personality dimension that characterizes individuals who are imaginative, curious, and open-minded, and who have a broad range of interests.

Predictive

Pertaining to the ability or act of forecasting future outcomes based on current or past data.

Big Five

Five comprehensive personality domains: extraversion, agreeableness, conscientiousness, neuroticism, and openness to experience.