Which of the Following Is True of Telemarketing as an Advertising

question 6

Multiple Choice

Which of the following is true of telemarketing as an advertising medium?

• A)It is not used by for-profit organizations to screen and qualify prospects.
• B)It is considered an ineffective medium of direct selling by most national advertisers.
• C)It is typically expensive and increases advertising overheads substantially.
• D)It is typically used by nonprofit organizations to solicit funds.
• E)It is considered to be an important component of sales promotion.

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Definitions:

Common Size Statements

Financial statements that present all line items as percentages of a common base figure rather than in absolute numbers, facilitating comparison across periods and companies.

Statement of Comprehensive Income

A financial statement that includes all changes in equity not resulting from interactions with shareholders, in addition to traditional net income.

Statement of Financial Position

A financial statement that shows the assets, liabilities, and equity of a company at a specific point in time, also known as a balance sheet.

Account Receivable

is money owed to a company by its customers for products or services that have been delivered but not yet paid for.