Under the Two-Step Approach of Direct Marketing, the First Effort

question 9

Multiple Choice

Under the two-step approach of direct marketing, the first effort is designed to screen, or qualify, potential buyers, and the second effort:

• A)generates the response.
• B)creates brand awareness.
• C)reduces the post purchase dissonance.
• D)increases source bolsters.
• E)creates interest in a product.

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Definitions:

Sales-oriented

Pertains to a business approach focused primarily on sales volume as the chief measure of success, often at the expense of customer satisfaction or product quality.

Lifetime Profitability

Refers to the total net profit a company expects to earn over the entirety of its business relationship with a customer.

Relationship Value

The perceived worth or benefits derived from maintaining a long-term relationship with a customer or business partner.

Lifetime Profitability

The total net profit a company expects to earn over the duration of its entire business relationship with a customer.