Which of the Following Statements About Product Placement Advertising Is

question 34

Multiple Choice

Which of the following statements about product placement advertising is true?

• A)The product placements benefit from low potential for exposure.
• B)There is a strong source association between actors and the products featured through product placements.
• C)The major advantage associated with the use of product placement advertising is its relatively low cost.
• D)The recall of product placements is generally lower than that of television ads.
• E)Alcohol and tobacco companies are legally prohibited from using product placements.

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Definitions:

Finance

The study of money; how it’s made, how it’s lost, and how it’s managed.