The Strategy Behind Place-Based Media Is To

question 5

Multiple Choice

The strategy behind place-based media is to:

• A)bring an advertising medium to a consumer.
• B)use the place element of the marketing mix to impact advertising.
• C)use mobile billboards.
• D)create a media vehicle that leads in its ability to attract and retain consumer attention.
• E)provide places that are free of clutter.

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Definitions:

Range of Convenience

Describes the scope or area within which a particular method, procedure, or concept can be applied.

Sociality Corollary

The concept that individuals’ understanding of the world is shaped by their relationships and interactions with others.

Construe Constructs

The process of understanding or interpreting psychological constructs or theoretical concepts.

Dichotomized Construct

A concept or variable that is divided into two distinct and mutually exclusive categories, often used in research and psychological assessment.