Magazine Advertisements That Extend to the End of a Page

question 68

Multiple Choice

Magazine advertisements that extend to the end of a page rather than leaving a margin around the ad are called:

• A)gatefolds.
• B)bleed pages.
• C)overscans.
• D)overruns.
• E)total page ads.

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Definitions:

Dependent Variable

In an experiment, it is the variable that is being tested and measured, expected to change as a result of modifications to the independent variable.

Television Viewing

The act of watching content on a television set or through television channels.

Squares Total

The sum of squared differences between each observation and the overall mean of the data set. It is a measure of total variation within a data set.

Sum

The total obtained by adding together a set of numbers or quantities.