Which of the Following Comparisons Between Primary In-Home Readers, Pass-Along

question 109

Multiple Choice

Which of the following comparisons between primary in-home readers, pass-along readers, and out-of-home readers is true?

• A)Advertisers generally attach greater value to primary in-home readers than pass-along readers.
• B)Pass-along readers and out-of-home readers are more likely to read a magazine than principal readers.
• C)Pass-along readers should be totally discounted in evaluating magazine readership.
• D)Pass-along readers generally spend more time with a magazine and pick it up more often than primary in-home readers.
• E)Out-of-home readers receive greater satisfaction from a publication than primary in-home readers.

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Definitions:

Pool

A common fund or resource created by the contribution of several individuals or entities, often for shared use or investment purposes.

Tort Of Trespass

A wrongful invasion or intrusion upon another person's land or property without their permission or legal right.

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A situation involving mistakenly entering or using someone else's garage premises, potentially leading to trespassing or property disputes.

Garage Sale

A sale of used household or personal items held privately, typically in the seller's garage or yard.