Which of the Following Statements About Newspapers as an Advertising

question 41

Multiple Choice

Which of the following statements about newspapers as an advertising medium is true?

• A)They do not suffer from clutter as most national newspapers have dedicated advertising sections.
• B)They do not facilitate the use of unconventional sizes and formats such as stairsteps, bookends, U-shapes, island ads, spadea ads, and half-page spreads.
• C)Unlike magazines, they are generally easier to reproduce.
• D)Advertisers are required to use large space buys or color to counteract clutter.
• E)Creative options in newspapers are extensive due to the simple black-and-white layout.

---

Definitions:

Anxiety, irritability

Psychological states characterized by feelings of tension, worry, and often, a propensity to become easily agitated or frustrated.

NREM sleep

Non-Rapid Eye Movement sleep, a restorative sleep phase characterized by slower brain waves, reduced heart rate, and a lack of dreams.

Body tissue restoration

The medical or biological process of repairing and regenerating damaged tissues in the body, aiming to restore normal function.

Cardiac function

Refers to the efficiency with which the heart pumps blood throughout the body, including the contraction of heart muscles and the opening and closing of heart valves.