Magazine Advertisements That Extend to the End of a Page

question 68

Multiple Choice

Magazine advertisements that extend to the end of a page rather than leaving a margin around the ad are called:

• A)gatefolds.
• B)bleed pages.
• C)overscans.
• D)overruns.
• E)total page ads.

---

Definitions:

Customer Retention

The activities and actions companies and organizations take to reduce the number of customer defections and to encourage loyalty among existing customers.

Long-Term Profits

The sustained earnings a company generates over an extended period, indicating its financial health and stability.

Product Excellence

Involves a focus on achieving high-quality products; effective branding and positioning is key.

In-Flight Entertainment

Systems provided by airlines to entertain passengers during flights through movies, TV shows, music, games, and internet connectivity.