Which of the Following Statements Is True About Newspaper Supplements

question 33

Multiple Choice

Which of the following statements is true about newspaper supplements?

• A)They are avoided by most national advertisers because they generate high clutter.
• B)They are generally considered unsuitable for national advertising due to their high cost.
• C)They are similar to national magazines and carry national and regional ads in four-color reproduction quality.
• D)They appeal to advertisers who are not concerned about reproduction quality and who prefer to use black and white ads.
• E)They are a separate category of newspapers along with daily, weekly, and national newspapers.

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Definitions:

Operating Income

Earnings before interest and taxes (EBIT), representing the profit from a company’s ordinary, core business operations.

Contribution Format

An income statement layout that separates fixed and variable costs, allowing for the calculation of contribution margin and easier analysis of profitability.

Operating Income

A financial metric that shows how much of a company's revenue is left over after paying for variable costs of production like wages and raw materials.

Contribution Format

A method of income statement presentation that separates fixed costs from variable costs to show the contribution margin.