Which of the Following Statements Is True About Program Ratings

question 37

Multiple Choice

Which of the following statements is true about program ratings and share of audience measures?

• A)Program ratings are always higher than share of audience.
• B)Program rating is synonymous with share of audience.
• C)Share of audience is always higher than the program rating unless all of the households in a market have their set in use.
• D)Unlike share of audience measures, program ratings consider variations in the number of sets in use since they are based only on those households that have their sets in use.
• E)Program ratings are always equal to share of audience if less than 40 percent of the households are tuned in.

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Definitions:

Conflict-reduction Strategies

Methods or techniques applied to decrease the level of disagreement or discord in a situation.

Reinforcing Tension

Strengthening or emphasizing the strain or stress within a given situation, relationship, or system, potentially leading to escalated conflicts or breakdowns.

Role Reversal

The act of switching roles within a situation, allowing individuals to experience and understand the opposite perspective.

Integrative Bargaining

A rephrased definition: A negotiation approach aiming at mutual gain, where the interests of all parties are optimized rather than competed over.