Which of the Following Statements Describes a Limitation Associated with the Use

question 100

Multiple Choice

Which of the following statements describes a limitation associated with the use of radio as an advertising medium?

• A)The production of radio advertising is expensive.
• B)The absence of clutter means radio advertising tends to be very uncreative.
• C)Buying space for radio advertising is more expensive than buying advertising space on television.
• D)The high number of stations in most markets means there is a great deal of audience fragmentation.
• E)Radio is unable to provide marketers with a variety of integrated marketing opportunities.

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Definitions:

Self-fulfilling Prophecy

A psychological phenomenon in which an individual's or group's belief or expectation brings about its own fulfillment, either directly or indirectly, influencing behavior and outcomes.

Preexisting Expectations

Assumptions or beliefs that one has before encountering new information or experiences.

Internal Attributions

The tendency to explain one's behavior or the behavior of others based on internal, personal characteristics rather than external situations.

Behavior

The actions, reactions, or conduct of an individual, often studied in psychology to understand individuals and groups.