With Respect to the Basic Estimates in the Arbitron Report

question 29

Multiple Choice

With respect to the basic estimates in the Arbitron report, rating refers to:

• A)the percentage of total estimated listening audience.
• B)the percentage of listeners in the survey area population.
• C)the percentage people involved in preparing the Arbitron ratings report.
• D)the percentage of listeners who watch TV commercials for more than five minutes.
• E)the percentage of listeners who watch TV commercials for a minimum of five minutes.

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Definitions:

Centrally-Planned Economy

An economic system where all major decisions regarding production, distribution, and consumption are made by the government.

Economic Activity

The total amount of production, distribution, and consumption of goods and services in an economy.

Marginal Cost

The bump in complete expenses that occurs when an additional unit of a product or service is produced.

Heart Rate Monitor

A device that measures and displays the number of heartbeats per unit of time, used to monitor heart activity during exercise or daily activities.