Which of the Following Statements About Commercial Length Is True

question 93

Multiple Choice

Which of the following statements about commercial length is true?

• A)Fifteen-second spots are the most common commercial length.
• B)Increasing media costs have resulted in advertisers preferring shorter commercials.
• C)Most advertisers believe shorter commercials cannot deliver a message as effectively as longer commercials.
• D)Fifteen-second spots typically sell for about the same amount as 30-second spots.
• E)Most 15 second commercials are being converted to 5 second commercials that are known as split commercials.

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Definitions:

Desired Outcome

The specific, intended result or effect of an action, intervention, or plan.

Nauseated

Feeling sick with an inclination to vomit.

Sensory Deficit

A condition resulting from impairment of one or more of the senses, leading to difficulties in receiving and interpreting sensory information.

Neurological Deficit

A decrease in the functioning of the nervous system, manifesting as loss of sensory or motor function.