Which of the Following Is True of Total Audience

question 41

Multiple Choice

Which of the following is true of total audience?

• A)It is the total number of homes viewing any five-minute part of a telecast.
• B)It is the percentage of households using TV in a specified time period that are tuned to a specific program.
• C)It represents 1 percent of all the television households in a particular area tuned to a specific program.
• D)It is an electronic measuring device that incorporates the technology of the old-style audimeter.
• E)It is the percentage of homes in a given area where TV is being watched during a specific time period.

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Definitions:

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