Which of the Following Statements About Radio as an Advertising

question 48

Multiple Choice

Which of the following statements about radio as an advertising medium is true?

• A)Almost 50 percent of all radio revenue comes from network advertising.
• B)Radio has evolved into primarily a local advertising medium.
• C)Radio advertising revenue has been steadily declining for the last 20 years.
• D)One of the main weaknesses of radio as an advertising medium is the high production costs.
• E)The high costs of radio advertising result in lower reach and frequency.

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Definitions:

Deafness

The condition of lacking the power of hearing or having impaired hearing.

Auricle

The outer part of the ear; also known as the pinna.

Malleus

A small bone in the middle ear that transmits sound vibrations from the eardrum to the incus.

Utricle

A small sac-like structure in the inner ear that is part of the vestibular system, helping to sense gravity and linear acceleration.