After Calculating Both the Brand Development Index (BDI) and the Category

question 27

Multiple Choice

After calculating both the brand development index (BDI) and the category development index (CDI) , a media planner obtains the following results: Low BDI and Low CDI. Which of the following is likely to be true of the product class and the product?

• A)High market share and good market potential
• B)Low market share and good market potential
• C)High market share with required monitoring for sales decline
• D)Low market share and poor market potential
• E)High market share but not a good market to advertise in

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Definitions:

-ectasis

A suffix used in medical terms to denote an expansion, dilation, or stretching of a structure or organ.

-staxis

A suffix used in medical terminology to denote bleeding or a hemorrhage, as in epistaxis (nosebleed).

-ptosis

A suffix indicating the prolapse, falling, or downward displacement of a body part.

Edematous

Referring to the condition of being swollen due to the accumulation of excess fluid in the tissues.