The Overlap That Occurs When the Same People See an Ad

question 15

Multiple Choice

The overlap that occurs when the same people see an ad twice is referred as:

• A)coverage.
• B)unduplicated reach.
• C)duplicated reach.
• D)frequency.
• E)program rating.

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Definitions:

Interest Expense

The cost incurred by an entity for borrowing funds, represented as a charge against its earnings or net income.

Net Debt

The amount of debt remaining after deducting cash and cash equivalents from total debt obligations.

Equity Holders

Individuals or entities that own equity shares in a company, thus having an ownership interest.

Risk-Free Rate

The return on an investment perceived as having no risk of financial loss, typically associated with government bonds.