Which of the Following Statements Is True of Marketing Factors

question 92

Multiple Choice

Which of the following statements is true of marketing factors important in determining frequency levels as recommended by Joseph Ostrow?

• A)The higher the brand share, the higher the frequency level required.
• B)The higher the loyalty, the higher the frequency level required.
• C)Higher frequency levels are required when competitive noise is absent.
• D)The ability of a target group to learn and to retain messages has a direct effect on frequency.
• E)Products used daily or more often need to be replaced quickly, so a lower level of frequency is desired.

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Definitions:

Non Obstante Veredicto

A legal term meaning "notwithstanding the verdict," used when a judge overturns a jury's decision or enters a judgment contrary to the jury's verdict.

Mens Rea

A legal principle that refers to the intent or knowledge of wrongdoing that constitutes part of a crime, as opposed to the action or conduct of the accused.

Demurrer

A legal challenge that objects to the sufficiency of a pleading without addressing the underlying facts.

Habeas Corpus

A legal writ requiring a person under arrest to be brought before a judge or into court, to secure the person's release unless lawful grounds are shown for their detention.