_____ Is the Number of Times a Receiver Is Exposed

question 48

Multiple Choice

_____ is the number of times a receiver is exposed to a media vehicle in a given time period.

• A)Potency
• B)Reach
• C)Coverage
• D)Frequency
• E)Audience contact

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Definitions:

Values

Positive abstractions that capture our sense of what is good and desirable.

Expectations

Beliefs or anticipations about future events or behaviors, often based on past experiences or societal norms.

Community

A group of people living in the same place or having a particular characteristic in common, often sharing a sense of belonging or mutual support.

Incorrect Statement

A declaration or assertion that is not accurate or true.