When Used in Combination with Other Market Information, the Survey

question 33

Multiple Choice

When used in combination with other market information, the survey of buying power index helps a marketer determine:

• A)the geographic areas to target.
• B)demographic characteristics of the target population.
• C)lifestyle characteristics of the target population.
• D)consumer behavior.
• E)psychographic characteristics of the target population.

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Definitions:

Work Sheet

An informal document used by accountants during the accounting cycle to compile information from the general ledger for the preparation of financial statements and adjusting journal entries.

Closing Entries

Journal entries made at the end of an accounting period to transfer temporary account balances to permanent accounts and prepare the company’s accounts for the next period.

General Journal

A comprehensive accounting record of all transactions made by a company, listed in chronological order and used in preparing financial statements.

Work Sheet

A document used by accountants to gather information for year-end financial reports, facilitating the preparation of financial statements and adjustments.