If an Ad Is Placed on Two TV Shows, the Total

question 2

Multiple Choice

If an ad is placed on two TV shows, the total number of people exposed only once is referred to as _____.

• A)coverage
• B)unduplicated reach
• C)duplicated reach
• D)frequency
• E)program rating

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Definitions:

Transactive Memory

A collective system for encoding, storing, and retrieving information within a close-knit group, allowing for more efficient knowledge sharing.

Social Decision Schemes

The rules or methods groups use to aggregate individual members' opinions, preferences, or judgments to reach a collective decision.

CESs (Critical Evaluation Standards)

Criteria or benchmarks used to assess the validity, reliability, and relevance of information, arguments, or methodologies in academic and professional fields.

Implementation Stage

The phase in a project or plan where strategies and actions are executed or put into operation.