Which of the Following Statements Is True of Feature Appeals

question 80

Multiple Choice

Which of the following statements is true of feature appeals?

• A)They present attributes that can be the basis of rational purchase decisions.
• B)They are used mainly for low-involvement products.
• C)They can be used for advertising a product but not a service.
• D)They are used primarily for non-technical products.
• E)They point out the number of consumers who have switched to a particular brand.

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Definitions:

Warranty Liability

Legal obligation of a seller to compensate the buyer for losses caused by defects or failures in the product warranted.

In Blank

Pertains to a document, especially a financial instrument, left partially unfilled or unsigned, allowing for details to be added later.

Transfer Warranties

Legal assurances provided during the transfer of assets, ensuring certain conditions or elements are true or will be upheld.

Note

A short written record intended to assist the memory or serve as a temporary communication.