Advertisements That Focus on the Dominant Attributes or Characteristics of a Product

question 71

Multiple Choice

Advertisements that focus on the dominant attributes or characteristics of a product or service are making use of _____ appeals.

• A)feature
• B)news
• C)price
• D)product popularity
• E)competitive advantage

---

Definitions:

Lower-Of-Cost-Or-Market

A rule in accounting that dictates inventory should be recorded at whichever is less between its original purchase cost and its present market value.

LIFO

Last In, First Out, an inventory costing method where the last items added to inventory are the first to be used or sold.

FIFO

"First In, First Out," an inventory valuation method where the cost of the earliest goods purchased or produced are the first to be charged against income when those goods are sold.

Lower-Of-Cost-Or-Market

A conservative approach to valuing and reporting assets, where the value reported is the lower of either the cost to buy or produce the asset, or its market value.